Friday, February 22, 2013

New Opportunities with Tablets

According to eMarketer, more than half of internet users in the US will use a tablet.
This growing number is opening doors for the digital ad platform.

The funny thing about tablets is that they show better results and are more engaging than smartphone ad campaigns.

Paid clicks are increasing at rapid rates --  the report claimed that 42% were more likely to click on ads on a tablet then they would on a desktop PC.

The chart above is based on results of 6 tablet and 240 mobile ad campaigns conducted between 2007 and 2012.

Users are more aware and have an increased purchase intent with tablet ads.

When it is predicted that half of internet users in the US will own a tablet, you could only try to image how digital advertisers are celebrating and jumping at the chance for this new gold mine.

This won't come as a surprise, but in order to make full use of this opportunity, ad creators must be able to present fun, interactive, and eye-catching ads. And HTML5 will allow you to do this without using Flash or other non-standard technologies. 

All the more reason to jump into HTML5 and get a hold of an authoring tool that will provide you with the best results possible -- interactive, rich media that can be used on any platform.

DaVinci Animator can do just the trick and we will be showing you samples in just a bit so stay tuned.

Have a nice weekend!

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