The song is number 1 on the i-tunes charts...and it is frequently posted all over Facebook and Twitter. Now beyond the Korean community and completely mainstream.
This entertainer is making a huge name for himself all over the world. Even if his fans don't know what he's singing about or even where Gangnam is. Wait, you did know that "Gangnam" is a name of a place, right?
What is exactly causing this world-wide mania? The song? The funny dance? The video? Or Psy's funny character?
I guess it could be everything put together... He already enjoys a renown career as an enterainer in Korea and participates as a judge on "Super Star K 4" (it's like a Korean version of American Idol).
Plus a little luck.
10 years ago, this mania would've never happened. It just wasn't possible. Sure, YouTube existed, but people were no where near as dependent on it or frequently watched it as they do today. I supposed it is inter-dependent with Facebook and Twitter, which all drive the sharing power of internet media.
10 years ago, I had a difficult time keeping up with popular music overseas. There just weren't enough resources. Information wouldn't get to me realtime as it does now. However, with the help of YouTube and internet radio, I can listen to what's hot right now from anywhere in the world.
I can keep up with today's music and the whole world is now influenced by a wider range of media.
Kind of awesome, but kind of scary at the same time! Now crazy fads can take over the world.
What do you think of Psy? One hit wonder? Or world-wide star?